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by Sunil Chopra : Supply Chain Management: Strategy, Planning, and Operation

ISBN : #9332548234 | Date : 2016-12

Description :

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Supply Chain Management: Strategy, Planning, and Operation by by Sunil Chopra

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making PDF




by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

ISBN : #0136693768 | Date : 1994-05

Description :

PDF-fa6bc | This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn h… The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making


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Ultimate Sales Letter Attract Customers PDF 895f9ad2f

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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales PDF




by Dan S. Kennedy : The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

ISBN : #1593374992 | Date : 2006-02-20

Description :

PDF-f5f25 | Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.Among other things, he provides… The Ultimate Sales Letter: Attract New Customers. Boost Your Sales


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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by by Dan S. Kennedy

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Looking Forward Back Proceedings Developments PDF 10b1f871d

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science) PDF




: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)

ISBN : #3319241826 | Date : 2017-09-06

Description :

PDF-b8524 | ​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management… Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)


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Marketing Strategy Strategic Management Cases PDF Bca45cd85

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Marketing Strategy: AND Strategic Marketing Management Cases PDF




by David W. Cravens : Marketing Strategy: AND Strategic Marketing Management Cases

ISBN : #007710823X | Date : 2004-02-01

Description :

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Marketing Strategy: AND Strategic Marketing Management Cases by by David W. Cravens

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Observations Influence Consumer Competitive Advantage PDF 3f78876b4

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Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage) PDF




by Sarmistha Sarma : Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522527273 | Date : 2017-07-13

Description :

PDF-98e28 | Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferenc… Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)


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Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage) by by Sarmistha Sarma

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Tipping Point Little Things Difference PDF 46ac167cb

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The Tipping Point: How Little Things Can Make a Big Difference PDF




by Malcolm Gladwell : The Tipping Point: How Little Things Can Make a Big Difference

ISBN : #9780316316965 | Date : 2000-02-29

Description :

PDF-46af4 | This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas…. The Tipping Point: How Little Things Can Make a Big Difference


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The Tipping Point: How Little Things Can Make a Big Difference by by Malcolm Gladwell

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Content Marketing Beginners Business Marketing PDF B9fa886b3

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Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1) PDF




by James Jackson : Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1)

ISBN : #154646512X | Date : 2017-05-03

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PDF-371ad | Content marketing is good for your bottom line — and your customers Specifically, there are three key reasons — and benefits — for enterprises who use content marketing: Increased sales Cost savings Better customers who have more loyalty Content is the present – and future – of marketing Go back and read the content marketing definition one more time, but this time remove the releva… Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1)


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Content Marketing: Beginner’s Guide for Business and Marketing(content strategy for the web,content marketing strategy,content marketing … social media,seo 2017) (Volume 1) by by James Jackson

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Web Exzellenz Commerce Innovation Transformation Handel PDF 8fc256877

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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition) PDF




: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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Selling C Suite Executive Successfully Business PDF 9b012a31e

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Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books) PDF




by Nicholas A.C. Read : Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books)

ISBN : #0071628916 | Date : 2009-09-08

Description :

PDF-99328 | It’s the goal of every salesperson: getting access to senior client executives―the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistrit… Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books)


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